Registration Deadline: August 9, 2024


There are a few requirements companies must meet to be eligible for our program. You are eligible to participate if you:

  • Are an agency; ad tech firm; data or research firm; brand or corporate marketing department or group; or in-house agency of a marketer
  • Have headquarters in North America (U.S. and Canada); or have a North America (U.S. and Canada) headquarters or main office if world headquarters is outside of North America (U.S. and Canada)
  • Have a minimum of 15 full-time North America (U.S. and Canada) employees
  • Have been in business a minimum of one year at the registration deadline


Note: You may enter as a single location of an organization. 

If you enter as a single location, all of the above must apply for that location, and you must apply with the location indicated in the organization’s name (e.g.: XYZ Agency (Boston)). Should you make the list, your name will include the specific office.


If you are entering as a brand or corporate marketing department or group or an in-house agency of a marketer:

  • Minimum of 15 employees working in your brand or corporate marketing department or group or in-house agency (only those employees will be surveyed).
  • Enter with company name, including the name of the corporate marketing department or group or in-house agency (or simply “in-house agency” if agency has no specific name).
  • E.g.: XYZ Co. (ABC Division); XYZ Co. (corporate marketing); XYZ Co. (BrandX); BBB Corp. (in-house agency).


Acceptable Business or Offerings for participation: 



  • Ad agency
  • Agency holding company (corporate staff or shared services)*
  • Branding, brand consulting
  • Business transformation
  • Commerce, CRM, direct marketing
  • Digital
  • Event/experiential marketing
  • Health care
  • Marketing agency
  • Media
  • Out of home
  • Promotion
  • Public relations


Ad tech

  • Ad tech


Data and research

  • Data and analytics
  • Market research, media research



  • In-house agency
  • Brand or corporate marketing department or group


*Corporate employees only; not agency operating units.



Workforce Research Group and our partners reserve the right to exclude any participating organization that does not align with the intent and spirit of the program.


There are three different ways companies can participate.

FIRST – You can be an individual organization with a FEIN, or Federal Employer Identification Number.

SECOND – You can be the parent or holding company of more than one organization, with one FEIN for all subsidiaries. The parent or holding company must register with all employees employed by it.

THIRD – You can be a subsidiary of a parent or holding company but register separately if each subsidiary has a different FEIN. If you have more than one facility, branch, factory, office, or store, you must include all locations that operate under your FEIN in the survey.


When you participate, all of your current full- and part-time permanent employees working in the U.S./Canada should be included. This means everyone from the line-level employees all the way up to the executives and from the on-site workers to remote employees. If they physically work in the U.S./Canada or report to a supervisor in the U.S/Canada, include them.